Selected work
Each concept is a complete piece of thinking: who the business serves, what the site has to accomplish, and how design and structure get it there.
These concepts demonstrate how Mavorena approaches strategy, design, user experience, and conversion across different industries. They are original fictional brand concepts, not representations of paid client engagements.
Medical spa and aesthetic clinic
A newly opened clinic had beautiful treatment rooms but nothing online that explained its treatments or made booking a consultation feel safe.
What Mavorena designed: A calm, editorial site that treats every service as its own decision page, with pricing-free consultation requests and clear practitioner credibility.
Strategy · Responsive design · Service architecture · Consultation flow · Foundational SEO
Roofing contractor
A roofing company won work by word of mouth, but storm-season homeowners searching at night found nothing that proved the crew was real and local.
What Mavorena designed: A direct, high-contrast site built around urgency, proof of workmanship and a two-field inspection request.
Local SEO · Lead capture · Mobile-first · Service-area pages · Content structure
High-end residential design-build and remodeling
A design-build firm produced exceptional work but presented it as unlabelled photo galleries, so prospective clients could not tell scope, process or investment level.
What Mavorena designed: A portfolio-led site where each project reads as a short story, plus a qualification step that respects both sides' time.
Portfolio architecture · Editorial design · Qualification flow · Content direction · Performance
Custom pool and outdoor-living builder
A custom pool builder was compared against low-cost installers because nothing online explained the difference in engineering, design or permitting.
What Mavorena designed: A cinematic site that shows finished outdoor spaces at dusk and explains the build in stages a homeowner can follow.
Visual storytelling · Gallery system · Consultation flow · Responsive imagery · SEO structure
Supporting concepts
Different categories demand different structures. These concepts show how the approach adapts.
Demonstration conceptCosmetic and implant dental practice
A cosmetic and implant practice looked identical to every other dental site in its area and buried its specialties under generic service lists.
Demonstration conceptResidential HVAC contractor
An HVAC contractor relied on a single-page site that could not distinguish emergency repairs from planned system replacements.
Demonstration conceptPersonal injury law firm
A new injury practice needed to look serious and steady without the aggressive tone that dominates its category.
Demonstration conceptPlumbing contractor
A plumbing company was invisible for the specific searches that mattered most, like repiping and water-heater replacement.
Demonstration conceptLuxury real-estate advisory
An independent advisory competed with large brokerage portals and needed to sell judgment and discretion rather than listing volume.
Demonstration conceptWedding venue
A venue answered the same questions by email a hundred times a month and lost bookings to venues that published clear details.
Browse by industry
Filter the full set to see the industries closest to your own.
Showing 10 concepts.
Medical spa and aesthetic clinic
Turn quiet research into booked consultations without discount-driven language.
View ProjectRoofing contractor
Capture inspection requests quickly, at any hour, from a phone.
View ProjectHigh-end residential design-build and remodeling
Attract better-fit projects and reduce unqualified inquiries.
View ProjectCustom pool and outdoor-living builder
Justify a premium build and start a structured design consultation.
View ProjectCosmetic and implant dental practice
Increase new-patient consultation requests for higher-consideration treatments.
View ProjectResidential HVAC contractor
Separate urgent calls from considered purchases without losing either.
View ProjectPersonal injury law firm
Earn a first, low-pressure conversation.
View ProjectPlumbing contractor
Rank for specific service intent and convert with minimal friction.
View ProjectLuxury real-estate advisory
Generate a small number of high-quality private conversations.
View ProjectWedding venue
Convert research into booked venue tours.
View ProjectTell us what you are building and which of these concepts feels closest to your situation. That is more than enough to start.
