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Mavorena
Demonstration concept — not a paid client engagement

Stormwell Roofing

Roofing contractor

Capture inspection requests quickly, at any hour, from a phone.

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Roofing crew installing shingles on a residential roof at sunset
Visual direction reference for the Stormwell Roofing concept. Fictional brand.

The conceptual challenge

A roofing company won work by word of mouth, but storm-season homeowners searching at night found nothing that proved the crew was real and local.

Intended audience

Homeowners with visible damage, an insurance claim, or an aging roof they know needs replacing.

What Mavorena designed

A direct, high-contrast site built around urgency, proof of workmanship and a two-field inspection request.

Visual direction

Deep slate and warm sunset tones, heavy typographic weight, real job-site photography and zero decorative flourish.

Key page structure

  1. 01Home
  2. 02Roof replacement
  3. 03Roof repair
  4. 04Storm and insurance help
  5. 05Service areas
  6. 06Our process
  7. 07Request an inspection

Capabilities applied

  • Local SEO
  • Lead capture
  • Mobile-first
  • Service-area pages
  • Content structure

Responsive presentation

Mobile-first layout with large touch targets sized for outdoor, one-handed use.

Design decisions

  • Phone action and inspection request appear above the fold on every page.
  • Storm-damage guidance is written as plain steps, not marketing copy.
  • Service-area pages give search engines and homeowners the same local clarity.

Conversion strategy

  • Two-field first step: address and phone, with details collected after.
  • Insurance-claim explainer positioned directly before the form.
  • Clear statement of what an inspection includes and what it does not.

Four curated views

How the concept behaves

Each view describes a decision the design makes, from first impression to completed inquiry.

  1. 01

    Hero view

    Job-site hero with an inspection request in the first screen.

  2. 02

    Signature interaction

    Storm-damage checklist that expands one item at a time.

  3. 03

    Mobile experience

    Tap-to-call bar and a two-field request form.

  4. 04

    Conversion flow

    Short request form followed by a plain-language next-steps page.

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Stormwell Roofing is an original fictional brand concept created by Mavorena to demonstrate strategy, design and conversion thinking. It does not represent a paid client engagement, and no performance results are claimed.