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Mavorena
Demonstration concept — not a paid client engagement

Luma Dental Studio

Cosmetic and implant dental practice

Increase new-patient consultation requests for higher-consideration treatments.

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Bright modern dental studio treatment room with pale wood and glass
Visual direction reference for the Luma Dental Studio concept. Fictional brand.

The conceptual challenge

A cosmetic and implant practice looked identical to every other dental site in its area and buried its specialties under generic service lists.

Intended audience

Adults considering implants, veneers or a full smile plan who worry about cost and comfort.

What Mavorena designed

A clean, confidence-building site that separates cosmetic and implant journeys and makes new-patient steps obvious.

Visual direction

Bright neutrals, soft daylight photography, calm spacing and plain-language headings.

Key page structure

  1. 01Home
  2. 02Cosmetic
  3. 03Implants
  4. 04New patients
  5. 05Team
  6. 06Patient questions
  7. 07Request a consultation

Capabilities applied

  • Information architecture
  • Trust design
  • Accessibility
  • Conversion copy

Responsive presentation

Forms use native inputs and large tap targets for older visitors on phones.

Design decisions

  • Treatment pages open with the concern, not the procedure name.
  • A patient-questions section answers cost, comfort and timing directly.
  • New-patient steps are numbered and short.

Conversion strategy

  • Consultation request with treatment interest and preferred contact time.
  • Reassurance block covering what the first visit includes.
  • Secondary path for existing patients so it does not dilute the primary action.

Four curated views

How the concept behaves

Each view describes a decision the design makes, from first impression to completed inquiry.

  1. 01

    Hero view

    Daylight hero with a clear consultation action.

  2. 02

    Signature interaction

    Concern-based treatment navigator.

  3. 03

    Mobile experience

    Single-column journey with a sticky request button.

  4. 04

    Conversion flow

    Consultation request with preferred contact window.

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Luma Dental Studio is an original fictional brand concept created by Mavorena to demonstrate strategy, design and conversion thinking. It does not represent a paid client engagement, and no performance results are claimed.